JASON GAUTHIER
IT & Marketing Specialist | Digital Transformation Leader
Laingsburg, US.About
Highly accomplished IT and Marketing Specialist with over 15 years of experience at the intersection of technology, visual storytelling, and sales strategy. Proven ability to drive digital transformation initiatives, optimize web performance, and generate leads through high-impact content and SEO. Expert in designing robust IT infrastructures, streamlining workflows, and leveraging innovative technology solutions to maximize business outcomes and enhance brand visibility.
Work
→
Summary
Led comprehensive digital and IT initiatives, driving marketing campaigns, enhancing online presence, and managing critical IT infrastructure for a prominent RV dealership.
Highlights
Optimized dealership website, enhancing user experience and significantly increasing customer engagement and lead generation through strategic design and content management.
Produced high-impact photography and video content for RV inventory and events, enhancing online listings and driving higher engagement for promotional materials.
Spearheaded cohesive branding strategies across digital and print platforms, ensuring consistent brand messaging and boosting overall brand visibility.
Designed and implemented robust internal IT infrastructure, ensuring secure network operations, providing technical support, and significantly minimizing system downtime.
Spearheaded the integration of advanced digital tools and systems, streamlining workflows and enhancing cross-departmental collaboration by improving efficiency.
→
Summary
Delivered custom visual design and photography solutions for a diverse client base, enhancing brand visibility and marketing efforts.
Highlights
Delivered custom design and visual branding solutions for over 50 diverse clients, including logos, marketing collateral, and comprehensive brand guides.
Collaborated with small businesses and organizations to develop unique branding strategies, significantly increasing client visibility and market engagement.
Produced high-quality illustrations, digital artwork, and event photography, supporting marketing initiatives and enhancing brand narratives for clients across various industries.
Leveraged creative storytelling to curate and prepare professional photography portfolios for platforms like Adobe Stock and Shutterstock, expanding reach and potential revenue streams.
Utilized graphic tablets, DSLR cameras, and the Adobe Creative Suite to deliver professional-grade designs and imagery, consistently completing projects on time and within budget.
→
Summary
Designed and implemented retail displays to enhance product visibility and align visual merchandising with corporate branding strategies.
Highlights
Designed and implemented innovative retail displays that significantly improved product visibility and boosted sales by an average of 15%.
Collaborated closely with store management to align visual layouts with corporate branding strategies, ensuring consistent brand representation and enhancing customer experience.
Skills
Design & Media
Graphic Design, Photography, Video Production, Branding, Digital Content Creation, Visual Storytelling, Motion Graphics, Illustration, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects), DSLR & Mirrorless Camera Operations, Graphic Tablets, Digital Asset Management.
Web & Digital Marketing
Web Design, SEO, Digital Marketing, Social Media Marketing, Content Management Systems (CMS), WordPress, HTML/CSS, Lead Generation, Customer Engagement, Online Presence Management.
IT & Operations
IT Infrastructure, Technical Support, Workflow Optimization, Data Security, System Integration, Automation, CRM Workflows, AI Tools, Troubleshooting, Network Operations, IT Policy Development, Cross-departmental Collaboration.
Interests
Personal Interests
Drumming, Digital Trends Exploration, AI Tools, Creative Storytelling.